Expert angling advice. Real-world gear.
Better Tackle for Brighter Days
Independent advice and carefully chosen tackle, gear and outdoor essentials — so you can get the right kit for the way you fish.
Expert recommendations
Tested, trusted, no fluff.
Top brands
Quality gear from leading retailers.
Practical guides
Real advice for real anglers.
Shop by shelf
Rods & ReelsThe two things you hold all day. Get these right and everything else is detail.Lures & BaitsWhat you tie on. The sharp end of a day's thinking.Line & RigsThe link between you and the fish. Cheap to buy, costly to skimp on.Clothing & FootwearWarm, dry and still fishing when the fair-weather crowd has gone home.Tackle StorageCarry it, protect it, find it again. Dull until the day it saves you.AccessoriesThe small things that make a day work — tools, knives and the bits you forget until you need them.
Rodd's picks
What I'd put in your hands
A short, honest shortlist — the kit I keep coming back to.
Rodd's guides
Practical advice for every kind of angler
Tackle SetupsHow to choose the right rod and reelMatch the rod and reel to the fishing you'll actually do — not the fishing in the photos.Read guide TechniquesLure fishing basics: what works, when and whyA mobile, light way to fish — a handful of lures, a bag on your back, and water you can read.Read guide By SpeciesCarp fishing for beginnersThe fish that got most of us started — where to find them, the kit that counts, and how to treat them well.Read guide
View all guides 
The gear is only half of it. Rodd Riggs is advice first: read the water, match the kit, and spend where it counts. When something earns a place here, I'll tell you who it's for — and who it isn't.
Ask Rodd for a starting point